Customer Segmentation And Customer Behavior

Customer Segmentation and Customer Behavior

PT. Sinar Sosro

1. Product

   Jasmine Tea

   Glass Bottles and Tetra

   Fruit Flavoured Tea

   Glass Bottles, tetra pack, and cans

   Tea Bags (Black Tea)

   Non enveloped sachets

2. Who Produced

The Sosro brand, which is a well known brand of tea in Indonesia, is actually taken from the family name of the owners, SOSRODJOJO. They began the business of Jasmine Tea in 1940 in a small town in Central Java called Slawi. In 1974, with the establishment of PT. Sinar Sosro (a factory to produce Sosro Tea Bottle), in Ujung Menteng, which was than part of the Bekasi area (now, it is part of Jakarta), the design of the bottles of Sosro Tea Bottle was once again changed. The fruit tea products have been introduced since 1997 year. The Sosro introduce newest product of him by giving to flavor fruit tea.

3. Who do you thing the target market?

The Fruit tea

4. Why?

Because having three packaging is different and good. Having various fruit flavor, although target segmentation is teenagers but its quicker sale marketing.

5. Who do you think the target market

Teenagers

6. Now list the target market based

• Sex : female and male

• Age : teenagers : 12 – 20 years or elementary school

• Income : teenagers : Free ( no limit, example children want to fruit tea although he is income her parent buy our product).

7. Customer Behavior

Consumer can acquire of product fruit tea in small shop, mall, cafe, restaurant, and mini market. Fruit tea influence consumer through advertisement in television and promotion in mall. With in television and pass promotion, consumer interest or affect with packaging and flavor.

8. My Opinion

Target segmentation of fruit tea is teenagers because teenagers prefer beverage flavor fruit. tea also represent beverage favorite family. Tea Fruit become beverage with packaging and flavor different able to enjoy by consumer and consumer affect product of fruit tea through advertisement in television and promotion.