SOSRO COMPANY

SOSRO COMPANY

Product :

• Specific : Fruit tea

Purpose : Discuss why the Fruit Tea to survive in Market

Research Questions :

1. a) Picture

Ready To Drink Tea
Fruit Flavoured Tea
glass bottles l tetra l cans

b) Content

The composition of the fruit tea products consist of :

1. Black tea

2. Refined sugar

3. Fruit concentrates

4. Flavoring

5. Water

2. When First Introduced the Fruit Tea Products

The fruit tea products have been introduced since 1997 year. Fruit tea represent product which produced by Sosro company. The Sosro company have found new breakthrough to draw attention all consumer so that Sosro product famous in marketing. The Sosro company introduce newest product of him by giving to flavor fruit tea.

3. Innovation

• Flavor

The fruit tea product create innovation with three flavors that is :

1. Apple.

2. Lemon.

3. Mixed fruits.

• Packaging

First time created the fruit tea products, packaging fruit tea made of bottle, and the fruit tea products attend new packaging, which made become tetra packs and cans.

4. Is There Competitor

• Frestea

In 2002 Coca Cola launch new product that is frestea. The frestea promotion was developed to capture the enjoyment of the brewed tea experience with taste, aroma, and colors being the key areas where consumers differentiate the quality. The distinctive and innovative tea blend delivers a pleasant jasmne aroma and a superior tea taste.

5. Who are the market

• The Fruit Tea Product very liked and buying fruit tea product most of every body, of child’s, adult, and also adolescent.

Opinion :

My opinion about fruit tea product is fruit tea can survive in market because many people which like with beverage of fruit tea able to be drink in situation relax and anywhere we reside fruit tea also have many flavor