Customer Segmentation And Customer Behavior

Customer Segmentation and Customer Behavior

PT. Sinar Sosro

1. Product

   Jasmine Tea

   Glass Bottles and Tetra

   Fruit Flavoured Tea

   Glass Bottles, tetra pack, and cans

   Tea Bags (Black Tea)

   Non enveloped sachets

2. Who Produced

The Sosro brand, which is a well known brand of tea in Indonesia, is actually taken from the family name of the owners, SOSRODJOJO. They began the business of Jasmine Tea in 1940 in a small town in Central Java called Slawi. In 1974, with the establishment of PT. Sinar Sosro (a factory to produce Sosro Tea Bottle), in Ujung Menteng, which was than part of the Bekasi area (now, it is part of Jakarta), the design of the bottles of Sosro Tea Bottle was once again changed. The fruit tea products have been introduced since 1997 year. The Sosro introduce newest product of him by giving to flavor fruit tea.

3. Who do you thing the target market?

The Fruit tea

4. Why?

Because having three packaging is different and good. Having various fruit flavor, although target segmentation is teenagers but its quicker sale marketing.

5. Who do you think the target market

Teenagers

6. Now list the target market based

• Sex : female and male

• Age : teenagers : 12 – 20 years or elementary school

• Income : teenagers : Free ( no limit, example children want to fruit tea although he is income her parent buy our product).

7. Customer Behavior

Consumer can acquire of product fruit tea in small shop, mall, cafe, restaurant, and mini market. Fruit tea influence consumer through advertisement in television and promotion in mall. With in television and pass promotion, consumer interest or affect with packaging and flavor.

8. My Opinion

Target segmentation of fruit tea is teenagers because teenagers prefer beverage flavor fruit. tea also represent beverage favorite family. Tea Fruit become beverage with packaging and flavor different able to enjoy by consumer and consumer affect product of fruit tea through advertisement in television and promotion.

SOSRO COMPANY

SOSRO COMPANY

Product :

• Specific : Fruit tea

Purpose : Discuss why the Fruit Tea to survive in Market

Research Questions :

1. a) Picture

Ready To Drink Tea
Fruit Flavoured Tea
glass bottles l tetra l cans

b) Content

The composition of the fruit tea products consist of :

1. Black tea

2. Refined sugar

3. Fruit concentrates

4. Flavoring

5. Water

2. When First Introduced the Fruit Tea Products

The fruit tea products have been introduced since 1997 year. Fruit tea represent product which produced by Sosro company. The Sosro company have found new breakthrough to draw attention all consumer so that Sosro product famous in marketing. The Sosro company introduce newest product of him by giving to flavor fruit tea.

3. Innovation

• Flavor

The fruit tea product create innovation with three flavors that is :

1. Apple.

2. Lemon.

3. Mixed fruits.

• Packaging

First time created the fruit tea products, packaging fruit tea made of bottle, and the fruit tea products attend new packaging, which made become tetra packs and cans.

4. Is There Competitor

• Frestea

In 2002 Coca Cola launch new product that is frestea. The frestea promotion was developed to capture the enjoyment of the brewed tea experience with taste, aroma, and colors being the key areas where consumers differentiate the quality. The distinctive and innovative tea blend delivers a pleasant jasmne aroma and a superior tea taste.

5. Who are the market

• The Fruit Tea Product very liked and buying fruit tea product most of every body, of child’s, adult, and also adolescent.

Opinion :

My opinion about fruit tea product is fruit tea can survive in market because many people which like with beverage of fruit tea able to be drink in situation relax and anywhere we reside fruit tea also have many flavor

SOSRO_COMPANY

SOSRO COMPANY

1. Company Profile

a.1 Company Profile

Company name: Sosro Company

Address : Raya Bekasi Street 28

Cakung - Jakarta

Products : 1. Glass Bottles Tea: glass bottles and tetra packs

2. Sosro Fruit Tea : glass bottles, tetra packs, and cans

3. Sosro Tea Bag

a.2 History of Sosro Company

The Sosro brand represent abbreviation of family name that is Sosrodjojo. They began the business of jasmine tea in 1940 in a small town in Central Java called Slawi. Their first jasmine tea was introduced under the brand of “Cap Botol”. In 1965 “Cap Botol” Jasmine Tea, already popular in most parts of Java, was introduced to Jakarta. In 1974, with founded PT. Sinar Sosro in area Ujung Menteng ( at that time enter region of Bekasi, but now enter region of Jakarta. The Sinar Sosro Factory ready to drink in pack of first bottle in Indonesian and first in world

2. Vision and Mision

b.1 Vision

a. Sosro will give service which good to its product to consumer

b. Product of sosro will be able to be marketed with reach more broad

c. Sosro will be more be saleable marketing.

b.2 Mision

a. Always give innovation by creating product - product is new

b. Giving fascination from feeling tea is various feel fruit and give pack of

which can draw attention customer

c. Always do promotion by performing a event - event giving interesting

game.

3. Responsibilities

PT. Sinar Sosro led by a director which direct by manager of some part and direct by some staff. they work with responsibility always apply principle:

1. Discipline

Work with discipline, by what they do will quickly finish and get result of

good, timely.

2. Bravery

With have head to dare to to always can create product – product is

new.

3. Creative

With creativity from them, they always can give new innovation for

consumer

4. Timely

Work punctually, will not give disappointment to consumer.

They hope with principle, effort which is founded it will bring company and successfulness will continue to go forward by creating new product.

4. Activities

Sosro always perform a promotion of is launching new product by performing a event - event accompanied with game dance for the introducing. of new product to consumer. by performing a promotion various mall, supermarket, hypermarket, and market. Sosro is also made as sponsor for the event of concert, event in school, and for the event of seminar.

My opinion about the sosro company is company jasmine tea began to stand in slawi, central java. And finally, Sinar Sosro company to built factory in Ujung Menteng, Bekasi ( it is part of Jakarta ). Beginning Sosro only creating one product that is tea beverage in glass bottles. Sosro from year to year can develop with creating new product that is bottle sosro tea (jasmine tea)with glass bottles packs an tetra packs, sosro fruit tea (fruit flavoured tea) with glass bottles packs, tetra packs, can packs, and tea bags (black tea). Sosro beverage is easy met by various shopping centre, restaurant, food shop. Sosro is healthy beverage for our body and beverage with quality.