Marketing Strategy

Promotional/Marketing Strategy of Fruit Tea Sosro



PT Sinar Sosro is one of the producers and distributor of jasmine tea beverage in packaging bottle. One of the product PT Sinar Sosro, tea beverage with fruit flavor is product of fruit tea sosro.

First introduced by Fruit Tea Sosro in Indonesia in 2000.




Price
Price product Fruit Tea Sosro is suitable with packaging, for example that is:

Bottle :

Volume (Net) : 235 ml/ bottle
With price is Rp. 1.500,-







Can pack :



Volume (Net) : 318 ml/ can
With price is Rp 3.500,-



Tetra pack :


Volume (Net) : 200 ml/ pack
With price is Rp 2.000,-



Place
To get product Fruit Tea Sosro can be got at Supermarket, kiosk, food shop, restaurant, school canteen, and mini market.

Promotion
Promotion of fruit tea sosro at media print and media electronic. But me get example of media electronic (media television).Version by seru – seruan ( bang slamet ).

Pull Strategy
At picture above, advertisement of fruit tea represent pull strategy because advertising fruit tea product pass media television which in promoting its product require the expense of which many. In promoting its product is adapted by desire of consumer. Passed advertisement in television, consumer will recognize the fruit tea product and consuming its.

Why the Strategy is good ?
I think the strategy of fruit tea product represent good strategy. Because promotion pass media electronic for example television can make quicker consumer recognize the fruit tea product and make consumer interest to buy fruit tea product.

Another Strategy
If fruit use other strategy that is defining fruit tea product by giving tester beverage to consumer that just shopping at mall, supermarket, and hypermarket by Sales Promotional Girl. And fruit tea for gift to small shop or kiosk selling product of fruit tea will follow quiz, if small shop or the kiosk will visit by Sales Promotional Girl and can answer question given by Sales Promotional Girl. with strategy of sale fruit tea product will many progressively., consumer is quicker recognizing it and consumer will consume it.

Summary
To summarize up the fruit tea product start to be produced by sosro in 2000 year. Fruit tea product earn us get to pass Supermarket, kiosk, food shop, restaurant, school canteen, and mini market, at the price that standard. strategy market fruit tea product is good because with promotion pass media television, consumer will recognize fruit tea product.